5 hot beauty trends shaping the future of the industry, according to an influencer who advises companies and an investment fund

• Blake Newby is a beauty influencer and scout for an investment fund.
• The fund, called BrainTrust Founders Studio, invests in Black beauty and wellness companies.
• Newby shared her top five trends to watch in the beauty industry in 2023.

Beauty brands are trying to figure out how to build credibility and staying power as trends shift rapidly on social media, according to influencer and investment scout Blake Newby.